Revenue Management Increased Profits

Question: Discuss about the Revenue Management for Increased Profits. Answer: Introduction Revenue management is critical for achievement of the financial goals for every organization regardless its industry, nature of business, or size of its operations. There are two primary elements in the revenue management such as demand and price. The management of these two primary elements is crucial to ensure proper revenue management aligned with the organizational goals and strategies (Huefner, 2011). Thus, the revenue management could be defined as a disciplined approach to analyze and predict the consumer demand and set the prices to ensure attainment of the optimal revenues. In this context, a report has been prepared here that deals with various crucial aspects of the revenue management in the hospitality sector. This report covers discussion on the technical terms used in revenue management in the hospitality sector such as occupancy, ADR, and RevPAR. Further, the report also covers tactics to analyze hotels performance along with analysis of the competitors. The analysis of competitors is crucial to gauge own weakness and implanting alternative solutions to overcome such noticed weaknesses (Huefner, 2011). In addition to this, the discussion has also been put across the yield management strategies to be adopted by the managers of a hotel. Definition of Occupancy, ADR, RevPAR Understanding of the technical terms such as occupancy, ADR, RevPAR is important in revenues management. In the hospitality sector, occupancy rate refers to the unit demand. It is calculated by dividing the occupied rooms of a hotel by total number of rooms available for rental (Hayes, Ninemeier, Miller, 2011). The occupancy rate is used in computing the demand, which is a necessary element of revenue computation. Another important element of revenue computation in the hospitality sector is the average daily rate (ADR). The average daily rate represents the rental revenues per occupied rental unit, for example room. The RevPAR is referred as revenue per available room, which is computed by multiplying the ADR by occupancy rate of the hotel. In the hospitality sector, the RevPAR is used to measure the performance of hotel and its management over a given period of time (Hayes, Ninemeier, Miller, 2011). Analysis of the Hotels Performance against Its Competitors The first thing that could be observed about the hotel is the high occupancy rate as shown in the Smith Travel Research (STR) report. The report shows that occupancy rate of the hotel is higher than its competitor in all week day except Saturday. It has been observed that the occupancy rate of the hotel on Saturday was 94.70%, against which the competitor achieved an occupancy rate of 94.80%, which is marginally higher (Appendix). The high occupancy rate clearly indicates that the hotel is in demand. Further, the trend in respect of occupancy of the hotel also depicts increase by 39.10% in the current week as compared to only 6.90% increase in the case of the competitor (appendix). The next thing observed in respect of the hotel was the low average daily rates (ADR). It was observed that the hotel maintained ADR of 40.79 in the current week as against the ADR of 69.39 of its competitor. It may be that the hotel is following strategy to maintain low ADR to attract more customers. The companies adopt changes in the prices to infuse demand, but the change in the price should not result in reduction in the overall revenues. The third observation in respect of RevPAR indicates that the same has happened to the hotel in the current week. The hotel reduced ADR so low that its RevPAR went lower than that of its competitor. For the current week, RevPAR of the hotel was 36.43 as against 45.32 of its competitor (Appendix). Thus, despite maintaining high occupancy, hotels RevPAR went down, which indicates that the reduction in the ADR was not sustainable. Thus, based on RevPAR, it could be articulated that the performance of the hotel has been down as compared to its competitor. However, the hotel has built up a solid customer base, which is depicted in the high occupancy rate; thus, in the future, sustained increase in ADR could be made to gain from the situation (Ivanov, 2014). Ways to Analyze the Competitors In the current business scenario of throat cut competition, it has been become essential for the companies to keep eyes on the competitors and analyze their strengths, weaknesses, and strategies. For this purpose, SWOT (strength, weakness, opportunity, and threat) analysis of the competitor can be carried out. SWOT analysis focuses on the analysis of four core elements such as strengths and weaknesses of the business and opportunities and threats emanating from the environment (Varghese, 2012). The results of the SWOT analysis disclose the core competencies of the competitor and the weak areas, which can be exploited by others. Though SWOT analysis covers all the crucial areas of business such as marketing, finance, and administration, but it emphasizes much on marketing (Varghese, 2012). However, it should be noted that analysis of the marketing strategies and competencies of the competitors is not the only aspect that needs to be looked into in a competitor analysis. There are crucial areas such as finance, which should be analyzed in a competitor analysis. For this purpose, the financial statements of the competitor for preceding years say for 5 or 10 years could be referred. The analysis of the financial statement reveals the financial performance and position of the company, which is necessary to understand the standing of the competitor in the market place (Varghese, 2012). Yield Management Strategies The yield management strategies are applied for the purpose of effectively managing the revenues by adjusting the prices of goods or services. These strategies are effective in managing revenues when the resources are limit, for example, rooms in case of hotels, airlines in case of an airline company. The primary purpose of yield management strategy is to reduce the wastage and maximize the output within the constraint of the resources (Ingold, Yeoman, Beattie, 2000). There are various strategies that can be applied in the field of yield management; among them major five are listed as below: Adjusting prices of the goods and services: Adjusting the prices of the goods and services is the biggest tool in the hands of the management. The price affects demand, therefore, the management uses price as the tool to optimize the demand (Rouse, 2011). Controlling inventory in a better way: Controlling of inventory sometimes becomes pertinent, for example, in case of perishable goods. The perishable goods purchased in high quantities in the anticipation of high demand could causes heavy losses. Period wise analysis of demand: In order to utilize the resources to the optimal level, the industries such as hospitality and airlines conduct period wise analysis of demand. Based on this analysis, the periods are segregated as peak period and lean period (Rouse, 2011). Market or product wise analysis of demand: The analysis of demand based on the market or product is also helpful in putting the limited resources to their optimal use. Bringing lucrative incentive policies: This strategy is used to push the demand upside. As per this strategy, the firms in the industry such as hospitality bring in incentive policies for the staff so that the load of peak season could be sustained without many problems (Rouse, 2011). In the case being analyzed in this report, it could be observed that the demand is at excellent level as indicated by high occupancy rate, but the pricing needs modifications. Therefore, the management of the hotel should follow the strategy of adjusting the average daily rates. At present, the average daily rates of the hotel are so low that RevPAR is slopping downward despite registering growth in occupancy. Thus, with the motive to increase RevPAR, the management of the hotel should revise ADR to upside. Further, in order to sustain the hike in ADR, the management may consider delivering some additional value added services to the customers (Rouse, 2011). Communication with the Stakeholders In order to ensure successful implementation of the strategies and plans it is necessary to communicate them to the stakeholders in an effective manner. For this purpose, firstly it is crucial to identify the stakeholders to be communicated in respect of a particular strategy or plan correctly. For instance, in the current case, if the revenue manager plans to alter the prices for the room rent, the key stakeholders to be communicated will be top management, lower level management, and the customers (Bourne, 2015). The communication within the management that top management and lower level of management is the part if internal processes while the communication with the customers can be achieved through advertisement in a better way (Bourne, 2015). The revenue manager will have to first get the approval of the top management before considering implementation of the strategy. Thus, for this purpose, it is advisable that the revenue manager arranges a pre-informed meeting with the top management. The revenue manager should disclose the facts and figures along with analysis of the estimated benefits to the organization from the implementation of the strategy (Bourne, 2015). After getting approval from the top management, the revenue manager will have to communicate the implementation plan to the lower level management. This communication can be made through a meeting or sending written communication personally to the lower level managers. In this communication, the lower level staff should be made aware of the changes to be carried out through the strategy implementation and their duties and accountability toward the same (Bourne, 2015). Further, the third group of stakeholders that needs to be communicated about the changes in the prices of goods and services under the new strategy is the customers. In order to communicate, the customers, the advertisement and marketing channels to be used by the revenues manager (Bourne, 2015). Implement Revenue or Yield Management Strategies The two prominent areas where revenue or yield management strategies could be implemented are market segmentation and provisioning of bundled services. The market segmentation implies drawing out strategy to enter in the new segment of the market. In the case of a hotel, the new market segment could be providing space for corporate meetings to the companies (Marketing4restaurants, 2012). Thus, a hotel which primarily provides accommodation to the tourists could enter into new service area that is to provide services for corporate meetings to the companies. Further, the other area for implementation of yield management strategies is provisioning of bundled services. Following the policy of provisioning of bundled services, the hotel can offer multiple services in a single package. For example, the hotel providing only accommodation services could club in other services such as food serving, guide services, and local transportation for the visitors (Marketing4restaurants, 2012). The bundling of various services along with accommodation would be helpful for the hotel to add value for its customers. It will boost up the sales revenues of the hotel. Apart from these alternatives, further steps could also be taken by the management through pricing policy to improve the yield. Based on the size of booking amount, the customers should be give discount on the price. The price discount policy should fair and competitive. It will help the hotel to enhance revenues in a quick time. In addition to this there are few other examples that could be applied in yield management in a hotel. For example, the hotel may consider getting into an alliance with the airlines or agents to catch the customers more easily (Marketing4restaurants, 2012). Conclusion The discussion in this report resolves around the subject matter of revenue or yield management in the context of hospitality industry. From the discussion carried in this report, it can be articulated that the yield management is crucial for the survival of the firms operating in the hospitality industry. The area of yield management is strategic and tactical that requires formulation of different strategies keeping the competitors in mind. The analysis of competitors thus becomes necessary before framing the strategies for yield management. Further, the discussion of the report extends to descriptions and application of the yield management strategies. References Bourne, L. 2015. Making Projects Work: Effective Stakeholder and Communication Management. CRC Press. Hayes, D.K., Ninemeier, J.D., Miller, A.A. 2011. Foundations of Lodging Management, 2/e. Pearson Education India. Huefner, R. 2011. Revenue Management: A Path to Increased Profits. Business Expert Press. Ingold, A., Yeoman, I., Beattie, U.M. 2000. Yield Management. Cengage Learning EMEA. Ivanov, S. 2014. Hotel Revenue Management: From Theory to Practice. Zangador. Marketing4restaurants. 2012. 7 tips for restaurant yield management. Retrieved December 06, 2016, from https://marketing4restaurants.com/7-tips-for-restaurant-yield-management/ Rouse, P. 2011. Revenue Management for Service Organizations. Business Expert Press. Varghese, J. 2012. Competitor Analysis:Working Paper. AuthorHouse.

A DayS Wait Ernest Hemingway Essay Example For Students

A DayS Wait Ernest Hemingway Essay ERNEST HEMINGWAYErnest Hemmingway is a masculine writer of immense emotion. He writes off of his life experiences and his feelings towards different subjects. Ernest Hemingways themes are virile on the surface, but when analyzed, one will find them to be romantic and sentimental. As one will find through the reading of Hemingways works he is a very masculine writer. Says one critic: Hemingway fans have long made reference to the Hemingway Heros, or the macho men which seem to dominate most of the authors semi-autobiographical works(essortment1). Brian Dennis writes: Hemingways themes show part of his life. He was a man who delights in fishing, in hunting, in horseplay, and was a man filled with what used to be called animal spirits(dennis02). Michael Reynolds states: From 1921 to 1938 it has been the same story, love and pity and pride and loneliness concealed in a brief reportage of cruel facts(reynolds369). Another expert explained that: The glorification of the dangerous life of hunting and fishing is keeping Hemingway from deserving people, from writing about the life of his times(jackson72). As for Hemingway himself he calls himself a mans man. Michael Reynolds stated that: The method is to effete for Mr. Hemingway, who cannot develop themes for his work without first sailing for Cape Town of chartering a fishing smack or hiring a guide to the caribou country. Hemingway stated: Writers should work alone. They should see each other only when their work is done, and not too often then. Otherwise they become like writers in New York. All angleworms in a bottle, trying to derive knowledge and nourishment from their own contact and from the bottle(reynolds371). In the face of so much advise, Hemingway continued to write only about what he knows, only as he sees it, only when he wants to, that is a quality that Hemingway posses that few other writers have(waldhorn03). The source of his material and spring to his imagination was his own life. Issues of intellect, history, myth, and society were beside the point. It is what his eyes say and heart felt that he cured into fiction(fenton91). Says Charles Fenton about Hemingway. To examine the extent of the masculinity of Hemingways themes, one must first get to know what some critics say about the themes of some of his stories. Speaking of The Sun Also Rises editors of a website dedicated to this book explained: No amount of analysis can convey the quality of The Sun Also Rises. It is truly a gripping story, told in a lean hard athletic narrative. Mr. Hemingway shows uncanny skill at implementing his own masculine beliefs and values into a theme of immense emotion(essortment2). Seeing through the masculinity in the story Justin Day writes: Mr. Hemingway has such a hold on his values that he makes an absorbing, beautifully and tenderly absurd, heartbreaking narrative of it, when on the surface, it seems as if it is going to be one of his infamous Man Stories(day3). Speaking of A Farewell to Arms which is a highly reviewed Hemingway story, Arthur Waldhorn writes that: The chief result is of enamel luster imparted to the story as a whole, not precisely and iri descence, but a white light, rather, that pales and flashes, but never warms. Which is Hemingways way of thinking, it is apparent that he has soft spots in his work and in his thoughts, but he refuses to let them show(Waldhorn2). Reviewing the same story Jeff Marx states that a Victorian telling the story of Henry and Catherine would have waxed sentimental; he would have sought the tears of his reader. And he would surely himself shed tears as he wrote(jackson73). Many believe that Hemingway wrote about fictional characters that had the life that Ernest Hemingway himself tried to lead. Brian Dennis speaking of the story To Have and Have Not states: Henry was a big bruiser of a man, hard as they come, happily married by reason of a strong physical attachment, and was the father of two girls(dennis14). .u019a6e18a7df5e73c7eeb04da21179a0 , .u019a6e18a7df5e73c7eeb04da21179a0 .postImageUrl , .u019a6e18a7df5e73c7eeb04da21179a0 .centered-text-area { min-height: 80px; position: relative; } .u019a6e18a7df5e73c7eeb04da21179a0 , .u019a6e18a7df5e73c7eeb04da21179a0:hover , .u019a6e18a7df5e73c7eeb04da21179a0:visited , .u019a6e18a7df5e73c7eeb04da21179a0:active { border:0!important; } .u019a6e18a7df5e73c7eeb04da21179a0 .clearfix:after { content: ""; display: table; clear: both; } .u019a6e18a7df5e73c7eeb04da21179a0 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u019a6e18a7df5e73c7eeb04da21179a0:active , .u019a6e18a7df5e73c7eeb04da21179a0:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u019a6e18a7df5e73c7eeb04da21179a0 .centered-text-area { width: 100%; position: relative ; } .u019a6e18a7df5e73c7eeb04da21179a0 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u019a6e18a7df5e73c7eeb04da21179a0 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u019a6e18a7df5e73c7eeb04da21179a0 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u019a6e18a7df5e73c7eeb04da21179a0:hover .ctaButton { background-color: #34495E!important; } .u019a6e18a7df5e73c7eeb04da21179a0 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u019a6e18a7df5e73c7eeb04da21179a0 .u019a6e18a7df5e73c7eeb04da21179a0-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u019a6e18a7df5e73c7eeb04da21179a0:after { content: ""; display: block; clear: both; } READ: Coalition Chemistry EssayAs stated before many critics believe that Hemingways themes are sentimental and somewhat romantic. For example Michael Reynolds writes: Hemingway has tremendous personality. It is not the usual kind of personality in literature, not D. H. Lawrences or Chekhovs, or Max Beerbohms; it isnt inflammatory or pervasive or repellant; indeed it is a personality in retreat, almost in hiding; an implied personality just as Hemingways sense of values is an implied sense of values(reynolds373). Hemingway seems to be a romantic man with a masculine way of thinking. One feels that he learns about people by listening to them, not by talking to them. In the end he probably learns more that way(jackson73). But he remains in a subtle sense, a stranger among his themes and characters(fenton76). Alfred Aronowitz does not think that it is very difficult to find that Hemingways themes are romantic. He states Everybody, more or less, knows that at the bottom Hemingway is a romantic and a sentimentalist, it is not a new discovery yet it remains an interesting one to discuss (aronowitz41). It has given him the physical sensations of direct action, rude contact, swift pace. It has given him something to be downright, and if necessary, harsh about without exposing himself as inhumane; it has given him somebody elses code to interpret so that he need not formulate (which is a much harder job) a code of his own; it has given him, perhaps, the right to despise. Which in turn, provides us with a false understanding of Mr. Hemingway (aronowitz41). Alfred Aronowitz continued on to say. Hemingways themes explain his lifestyle, or the lifestyle that he made ap parent to the public eye. No writer can go on and on writing about the same things when they are merely things that he observed, overheard, or impaled with his intelligence quite like Hemingway(jackson74). Says Jeff Marx. It is said that the themes that Ernest Hemingway had in his stories were things that just popped in his mind through a day of being alone or a day of hunting (fenton82). One can then come to the conclusion that Hemingway was a dreamer and not too much in tune with the reality that was his life, as such the themes in his stories proved this (fenton83). Alfred Aronowitz believed that Ernest Hemingways way of thinking provided themes for Hemingways stories. Hemingway seemed to always have a contrasting theme in his stories. When Hemingway was at a down time in life, he would write about a hero, also when Hemingway was seemingly on cloud nine, he would write about murder(Aronowitz43). After over 50 years of analysis, there are still thousands of opinions and hypothesis on why Hemingway wrote about what he did. But there are a few things that are agreed upon. Ernest Hemmingway was came off as a mans man (reynolds371). It is a fact that most of his stories consisted of predominantly masculine themes. Whether it is a world war hero or an everyday macho man, Hemmingway seems to have always been a writer that reached out to a male audience (fenton89). Through research one will also find Hemingways themes to be somewhat romantic and sentimental (aronowitz41). All of these facts concerning Hemingway go for not if one does not get the writer to know for oneself. He is truly a brilliant and thoughtful writer (fenton88). BibliographyAronowitz, Alfred G. Ernest Hemingway, The Life and Death of a Man. Washington, DC: Lancer Books Publishing, 1961. Day, Justin. An analysis of Ernest Hemingway. 02 Aug. 2001. http://www.teleport.com/aaugiee/hemingway.shtmlDennis, Brian. The True Gen, An Intimate Portrait of Hemingway by Those who Knew Him. Grove Press 21 July. 2001Fenton, Charles A. The Apprenticeship of Ernest Hemingway, the Early Years.Durham, NC: Plantin Paperbacks, 1987. (originally published, 1954). .u04453783d4b831b9ecf86d75aabdc62a , .u04453783d4b831b9ecf86d75aabdc62a .postImageUrl , .u04453783d4b831b9ecf86d75aabdc62a .centered-text-area { min-height: 80px; position: relative; } .u04453783d4b831b9ecf86d75aabdc62a , .u04453783d4b831b9ecf86d75aabdc62a:hover , .u04453783d4b831b9ecf86d75aabdc62a:visited , .u04453783d4b831b9ecf86d75aabdc62a:active { border:0!important; } .u04453783d4b831b9ecf86d75aabdc62a .clearfix:after { content: ""; display: table; clear: both; } .u04453783d4b831b9ecf86d75aabdc62a { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u04453783d4b831b9ecf86d75aabdc62a:active , .u04453783d4b831b9ecf86d75aabdc62a:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u04453783d4b831b9ecf86d75aabdc62a .centered-text-area { width: 100%; position: relative ; } .u04453783d4b831b9ecf86d75aabdc62a .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u04453783d4b831b9ecf86d75aabdc62a .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u04453783d4b831b9ecf86d75aabdc62a .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u04453783d4b831b9ecf86d75aabdc62a:hover .ctaButton { background-color: #34495E!important; } .u04453783d4b831b9ecf86d75aabdc62a .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u04453783d4b831b9ecf86d75aabdc62a .u04453783d4b831b9ecf86d75aabdc62a-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u04453783d4b831b9ecf86d75aabdc62a:after { content: ""; display: block; clear: both; } READ: Whole Food Markets Case EssayMarx, Jeff. New Critical Approaches to the Short Stories of Ernest Hemingway. Benson J. Jackson. NC: Duke University Press, 1990. 71-77. Reynolds, Michael. Ernest Hemingway. Modern Critical Views. Harold Bloom. Chelsea House, 1985. 368-401. Understanding The Sun Also Rises by Ernest Hemingway. 01 Aug. 2001http://ct.essortment.com/sunalsorisesu_rqek.htmWaldhorn, Arthur. A readers Guide to Ernest Hemingway. New York: Farrar, Straus, and Giroux, 1972.

The Supernatural In Macbeth Essay Example For Students

The Supernatural In Macbeth Essay In Shakespeares Macbeth, specific scenes focus the readers attention to the suspense and involvement of the supernatural. The use of witches, apparitions and ghosts provide important elements in making the play interesting. Examining certain scenes of the play, it can be determined that as supernatural occurrences develop, Macbeth reflects a darker self-image. Macbeth experiences his first strange encounter of the supernatural when he meets the three witches in act one, scene one. After learning of his prophecies to become king, Macbeth states, Glamis, and Thane of Cawdor: The greatest is behind (still to come). (1. 3.117-118). Shakespeare uses foreshadowing, a literary technique, to suggest to his readers the character Macbeth will suffer a personality change. Macbeth also implies his first notions of plotting an evil scheme by this comment. We will write a custom essay on The Supernatural In Macbeth specifically for you for only $16.38 $13.9/page Order now After the prophecies of the witches revealed the fate of Macbeth, the quest of the throne will be his next victory. The witches reveal a fate for Macbeth and imply that a part of what will come to him must come, but they reveal no fate of evil-doing for him and never, even by suggestion, bind him to evil doing. , states literary critic Willard Furnham. Furnham declares the only power the witches obtain over Macbeth is the power of insinuation. By offering to Macbeth the idea of power, the witches push Macbeth to the next level of greed and evil that did not exist prior to the encounter. The murder of King Duncan initiates Macbeths second encounter with the supernatural when he witnesses a floating dagger. As Macbeth awaits the signal to make his way up the stairs, he sees the floating dagger and proclaims, Come, let me clutch thee. I have thee not, fatal vision, sensible (able to be felt) to feeling as to sight, or art thou but a dagger of the mind, a false creation, proceeding from the heat-oppressed brain? (2. 2.33-38). This apparition confuses and frightens Macbeth. He can not comprehend how he can see something and not be able to touch it. Thou leads me the way I was going; and such an instrument I was to use. And on thy blade and hilt, drops of blood which was not so before. Theres no such thing. It is bloody business which takes shape. (2.2.43-49) Here, Macbeth begins to question whether his mind is playing tricks on him. The situation seems quite coincidental considering he is minutes from murdering a man with a similar weapon. He states the apparition takes place due to the bloody business about to occur. The dagger symbolizes the point of no return for Macbeth. If he chooses the path in which the dagger leads, there will be no turning back. Macbeth fears Banquo due to his prophecy to father kings, so Macbeth proceeds to plot the murder of his once friend, which spurs yet another brush with the supernatural. Macbeth attends a banquet at which he witnesses the ghost of his dead friend. (3.4.37-145) The fortunes of the three witches sparked Macbeths desire to murder Banquo and caused him to dig himself into a deeper hole. Macbeths guilt and fear combined drive him to darker and more evil actions in an attempt to cover his past misdeeds. What man dare, I dare. Approach though like the rugged Russian bear, the armed rhinoceros, or th Hyrcan tiger; Take any shape but that (Banquo) and my firm nerves shall never tremble. (3. 4.100-104) Macbeth feels frightened at the sight of the bloody ghost haunting him and is angered that the ghost revealed it self to him. His guilt causes him to proclaim he could take on a rhino, tiger or any other wild animal, but not Banquos ghost. After his encounter with the ghost, Macbeth proceeds to visit the witches one last time to insure his security. .u0b73bd49196ac724f3718a05b1e1c5f9 , .u0b73bd49196ac724f3718a05b1e1c5f9 .postImageUrl , .u0b73bd49196ac724f3718a05b1e1c5f9 .centered-text-area { min-height: 80px; position: relative; } .u0b73bd49196ac724f3718a05b1e1c5f9 , .u0b73bd49196ac724f3718a05b1e1c5f9:hover , .u0b73bd49196ac724f3718a05b1e1c5f9:visited , .u0b73bd49196ac724f3718a05b1e1c5f9:active { border:0!important; } .u0b73bd49196ac724f3718a05b1e1c5f9 .clearfix:after { content: ""; display: table; clear: both; } .u0b73bd49196ac724f3718a05b1e1c5f9 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u0b73bd49196ac724f3718a05b1e1c5f9:active , .u0b73bd49196ac724f3718a05b1e1c5f9:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u0b73bd49196ac724f3718a05b1e1c5f9 .centered-text-area { width: 100%; position: relative ; } .u0b73bd49196ac724f3718a05b1e1c5f9 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u0b73bd49196ac724f3718a05b1e1c5f9 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u0b73bd49196ac724f3718a05b1e1c5f9 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u0b73bd49196ac724f3718a05b1e1c5f9:hover .ctaButton { background-color: #34495E!important; } .u0b73bd49196ac724f3718a05b1e1c5f9 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u0b73bd49196ac724f3718a05b1e1c5f9 .u0b73bd49196ac724f3718a05b1e1c5f9-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u0b73bd49196ac724f3718a05b1e1c5f9:after { content: ""; display: block; clear: both; } READ: Most everyone thinks a veterinarian is just someon Essay After this last visit, Macbeth becomes overconfident and a tyrant, which cause his downfall. The use of supernatural in Macbeth, provides the suspenseful nature of his work. Without the witches, apparitions and the ghost, Macbeth could not have reached his downfall. The use of supernatural in Macbeth caused Macbeth to become a darker and more evil person with each paranormal encounter. BibliographyFarnham,Willard. The Witches. 20th Century Interpretations of Macbeth Ed. Terence Hawkes. New Jersey: Prentice Hall Inc., 1982 p.61-62

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